Hello, and thank you for visiting our website. My name is Tsutomu Sasaki, and I’m the founder and CEO of i³ (i-cubed) Systems, Inc. We are service platform vendor aimed at contributing to corporate business through the advancement of next-generation IT that utilizes SaaS (software as a service, e.g. Google Apps and Oracle CRM On Demand) integration as well as platform as a service (PaaS, e.g. Google App Engine ) and infrastructure as a service (IaaS, e.g. Amazon EC2) technology in addition to new “smart devices” such as the iPhone, iPad, and Android.
Over the past few years, i³ Systems has come to identify with and respect the goals that Google strives to achieve (mainly with their high-capacity, high-speed, and operationally superior Google Apps), and is researching that technology to accumulate know-how. We also relate with the direction that Amazon Web Services (AWS) aims to move in with the flexibility of Amazon EC2 (appealing in terms of being reasonably priced and its many broad applications, including not just virtualizing servers but also network devices and network services), and have garnered that technology and know-how by constructing the very infrastructure of our services with it. Through such activities, we have come to the realization that by using these Cloud services on Internet-based devices like the iPhone, iPad, and Android, our lives and the way we work will be completely revolutionized, leading us to gather know-how relating particularly to mobile application technology. In other words, we came to the conclusion that “Everything is the Cloud”.
Rather than using mobile apps or a browser to take the shape of a solution ideal to a given situation that is then moved to the Cloud, the Cloud is on the verge of rewriting traditional IT in its most “natural” form in order to offer more intrinsic value. The Cloud does not require software training to use and can be utilized right away, meaning that users get the maximum amount of enjoyment from the information they access. Furthermore, the novel experience of having contact with information via mobile applications is making IT more “human”, bringing about a new user experience in which information is “sensed”.
We feel that the advanced computing infrastructure that is the Cloud will make mobile applications part of the sensory apparatuses for information, and beyond that, that the evolution brought about by such a shift will transform our concept of time.
An advanced fusion with people's senses will be vital in turning mobile apps into sensory apparatuses; in other words, importance should be placed upon the “user experience”. The restructuring of IT to center around mobile applications has become essential; they are the trigger for all innovation and have already ushered in the “Mobile First” era, in which mobile must be the initial point of reference.
We are just one of the many companies that really appreciate the time saving advantages brought about by Google innovations. “Searching is Faster than Categorizing”; Google's technology has created clear and significant value even within corporations.
On the other hand, the Cloud is lightening fast, and its large-scale aggregate of information as well as immediacy are sources of value that are becoming their own environment due to the increasing permeance of smart devices like the iPhone/iPad and Android. The Cloud lets you optimize processes, changing the game from one of saving time to one of business speed through accelerated judgement; it lets you express and experience the information necessary to make such quick judgements in an ideal way; and it serves as an effort to pursue mobile applications for making information tangible.
As a software platform vendor, we feel that the business speed-based competition has already begun. With traditional IT, various systems were intricately woven, and considerable investments of time and money were required to integrate/correlate them. But what would the playing field look like if we thought about it from the Mobile First approach? The Mobile First paradigm presents a more realistic solution in situations where business speed spurs revolution.
Mobile-centric systems are powerful yet simple.
Getting back to basics, the information you need at any time is that which will let you ascertain statuses and pass down judgement; if these abilities can further “capture” information in a way that makes it tangible, they actually create extraordinarily high value. For example, if you were able to see the latest product catalogue and related information, client transaction history, shipping information and lead time when negotiating during business calls so clearly that you could practically “feel” it, what else could you accomplish?
Until recently, companies increased their competitive strength through the streamlining and systemization of processes, but in an age that demands speed in business, information comprehension and assessment that create the future are becoming more valuable than simply entering the results of some action.
The first to accept a new tide of change is always an individual on the frontline. They deliver information to the frontline and get feedback about changes/information happening at the forefront; this feedback is then transformed into more useful information, and finally a speedy, beneficial, accessible IT tool that anyone can use intuitively and that supports business. The technological and user environments are now in place to achieve what traditional IT only strove to accomplish in a more highly advanced way.
We at i³ Systems believe that companies' shift towards IT should place (and rebuild with) mobile at their center, and that mobile technology will be an innovation seed for revolutionizing the organizational structure and working mindset within companies.
The Cloud (which continues to evolve as a platform capable of collecting and transmitting an enormous amount of widely varying information) and its front-end mobile applications/smart devices: the ideas and experiences of every individual are shared on these mediums, and subsequently with other individuals. The Cloud is in fact an “organizational body” developing on individual mobile devices unhindered by location, time, or language. An organizational body formed on the Cloud (which itself has no physical form) works to evolve itself to a higher level in a spiral by simultaneously aggregating and redistributing each individual's experiences and ideas.
We can reason that Facebook and Twitter are examples of such organizational bodies that have spread with their focus on general users. These new means of communication have established their capacity to create more value than the confusion initially surrounding them, and individuals share the benefits of that value with friends and family.
Similarly, we believe it possible to participate in an organization's production activity increase, be a member of that organization, and for the power of these factors to elevate the formation of corporate culture. The innovation of the Cloud has given rise to mobile applications and social networks, and has now entered a period of trial and error in terms of utilizing the skills and senses of each individual to the maximum extent as “Enterprise Social” in corporate IT.
Corporate IT is moving towards the next-generation. The time to use and develop technology more efficiently as well as revolutionize business speed itself has arrived. At i³ Systems, we feel compelled to offer solutions that expand upon Enterprise 2.0 (with value created from “connections” as its core), developing to a high degree both Mobile First and “Enterprise 3.0” in our efforts to make “tangibility” a source of business growth.